Came across a posting on e-Clippings (Learning as Art). Mark posted this quote from "Made To Stick":"Contrast the "maximize shareholder value" idea with John F. Kennedy's famous 1961 call to "put a man on the moon and return him safely by the end of the decade." Simple? Yes. Unexpected? Yes. Concrete? Amazingly so. Credible? The goal seemed like science fiction, but the source was credible. Emotional? Yes. Story? In miniature.
Had John F. Kennedy been a CEO, he would have said, "Our mission is to become the international leader in the space industry through maximum team-centered innovation and strategically targeted aerospace initiatives."
Seeing Marks posting reminded me that stories from "Made to Stick" have been in my world for the past six months. Down loaded a podcast from CLO Magazine that was an interview with Dan Heath. On a car trip recently I was re-listening to the book on tape. Not quite sure what story ideas are floating in my mind, but I find myself writing in my Blog after a very long time. So we will see what happens
